Libretista baťovského mýtu

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Title in English	Screenwriter of Bata's myth
Authors	ČESÁLKOVÁ Lucie
Year of publication	2011
Type	Article in Proceedings
Conference	Černobílý snář Elmara Klose
MU Faculty or unit	Faculty of Arts
Citation
Field	Mass media, audiovision
Keywords	advertising film; Elmar Klos; Baťa
Description	Study examines the role of Elmar Klos in the organizational structure of Baťa factory advertising, mainly his influence on advertising film.
Related projects:	Počátky institucionalizace školní kinematografie v českém kontextu