Collective aspects of privacy in the context of personalization
| Authors | |
|---|---|
| Year of publication | 2025 |
| Type | Article in Periodical |
| Magazine / Source | Jusletter IT |
| MU Faculty or unit | |
| Citation | |
| web | https://jusletter-it.weblaw.ch/issues/2025/25-Maerz-2025/collective-aspects-o_b1d608d2ff.html |
| Doi | http://dx.doi.org/10.38023/23b5c2c3-a0ce-4727-a23d-76ca93a0b1a3 |
| Description | Personalization tailors content to individuals using extensive consumer data. This work examines how companies process data for online personalization – targeting ads, content, and prices – while analyzing its privacy implications. Beyond individual impacts, personalization is collective in nature. The paper explores how predictive algorithms, reliant on aggregated data, undermine informational self-determination. It evaluates GDPR tools, highlighting their limitations in regulating data-driven, collective personalization. |
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