Collective aspects of privacy in the context of personalization
| Authors | |
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| Year of publication | 2025 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | Personalization tailors content to individuals using extensive consumer data. This work ex- amines how companies process data for online personalization – targeting ads, content, and prices – while analyzing its privacy implications. Beyond individual impacts, personalization is collective in nature. The paper explores how predictive algorithms, reliant on aggregated data, undermine informational self-determination. It evaluates GDPR tools, highlighting their limitations in regulating data-driven, collective personalization. |
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