The relation between the company financial brand value and the company market value

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Authors	SKALICKÝ Roman
Year of publication	2017
Type	Article in Proceedings
Conference	Conference Proceedings
MU Faculty or unit	Faculty of Economics and Administration
Citation
web	https://ece.pefka.mendelu.cz/conference_preoceedings
Field	Economy
Keywords	brand; brand valuation; Granger causality test
Description	to verify by data on the brand valuations and the company valuations on public markets whether the financial brand valuations contain some information on future company valuations
Related projects:	Behaviorální, znalostní a ekonomické aspekty oceňování a obchodování finančních a jiných aktiv